Barbados' USA market grows fastest in 2018
The USA is now Barbados’ fastest-growing market for visitors to Barbados, expanding by just over 8% in 2018, according to the BTMI’s CEO Billy Griffith.
Speaking at Connect Barbados 2019, he noted that 2018 was a successful year for Barbados tourism - recording an overall increase in air arrivals, up 2.5% from 2017.
He told his audience of visiting tour operators that JetBlue’s seasonal weekly service out of Newark, New Jersey, had been expanded to year-round service starting Saturday, May 4.
But despite the advances made in the U.S., the United Kingdom remains Barbados’ primary source market, ending 2018 with 36.1% of total share.
By the close of the first quarter of 2019, said Mr. Griffith, the U.K. had contributed 34.7% of long-stay arrivals to the island.
In Europe, Mr. Griffith said Barbados’ new partnership with the Lufthansa group will see an additional 990 seats weekly from Frankfurt, Germany, starting Monday, October 28th, 2019.
At the close of the first quarter of 2019, Barbados welcomed just over 210,000 air arrivals, a 2.9% increase over the corresponding period in 2018.
Said Mr. Griffith: "We find ourselves now at a very interesting juncture in our destination’s tourism landscape with booming airlift across our markets, new and exciting product coming on stream, and investor and partner confidence at a high. We understand the competitive nature of our tourism business, which is why despite consistent increases in arrivals, visitor spend and capacity over the past five years, we cannot afford to rest on our laurels."